On family versus firm level analysis of the effects of advertising
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Author
Publication
1978 - Graduate School of Business, Columbia University, New York, New York (State)
Language
English
Word Count
5,750 words, Guess
Page Count
23 pages
Identifiers
- OCLC Control Number6465171
- Open LibraryOL45063105M
Subjects
Series Statement
- Research paper -- no. 223 [i.e. 60A]
- Research paper (Columbia University. Graduate School of Business) -- no. 60A.
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