Contributions

  • Gilligan, Colin. - Contributor
  • Pearson, David J. - Contributor
  • Chartered Institute of Marketing. - Contributor

Publication

1992 - Butterworth-Heinemann, Oxford, England

Language

English

Word Count

161,000 words, Guess

Page Count

644 pages

Identifiers

and 2 more

Classifications

  • DDC658.8/02
  • LCCHF5415.13 .W547 1992

Subjects

Series Statement

  • The Marketing series
  • Marketing series (London, England)

Other Editions

  • Strategic marketing management: planning, implementation, and controlButterworth-Heinemann1992-01-01

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