Strategic marketing management
planning, implementation, and control
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Contributions
- Gilligan, Colin. - Contributor
- Pearson, David J. - Contributor
- Chartered Institute of Marketing. - Contributor
Publication
1992 - Butterworth-Heinemann, Oxford, England
Language
English
Word Count
161,000 words, Guess
Page Count
644 pages
Identifiers
- Internet Archivestrategicmarketi0000wils
- ISBN-100750603291
- ISBN-139780750603294
- Goodreads2164561
- LibraryThing1739105
and 2 more
- Library of Congress Control Number91029728
- Open LibraryOL1550062M
Classifications
- DDC658.8/02
- LCCHF5415.13 .W547 1992
Subjects
Series Statement
- The Marketing series
- Marketing series (London, England)
Other Editions
- Strategic marketing management: planning, implementation, and control
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