Author

Publication

2008-01-02 - Wiley

Language

English

Word Count

60,000 words, Guess

Page Count

240 pages

Physical Format

Hardcover

Identifiers

and 4 more

Classifications

  • LCCHB221 .M416 2008
  • LCCHB221.M416 2008

Description

Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.

Description

"This book puts fair pricing into perspective by integrating the author's own research with examples of right and wrong pricing, reports from reliable resources, and the contributions of those who have experienced the true cost of unfair pricing firsthand."--Jacket.

Subjects

Other Editions

  • The Price is WrongHardcoverWiley2008-01-02

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