The Price is Wrong
Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
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Word Count
60,000 words, Guess
Page Count
240 pages
Physical Format
Hardcover
Identifiers
- Internet Archivepriceiswrongunde0000maxw
- ISBN-100470139099
- ISBN-139780470139097
- LibraryThing4322627
- Goodreads2761095
and 4 more
- Library of Congress Control Number2007032153
- OCLC Control Number162507374
- Better World Books9780470139097
- Open LibraryOL10279922M
Classifications
- LCCHB221 .M416 2008
- LCCHB221.M416 2008
Description
Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.
Description
"This book puts fair pricing into perspective by integrating the author's own research with examples of right and wrong pricing, reports from reliable resources, and the contributions of those who have experienced the true cost of unfair pricing firsthand."--Jacket.
Subjects
Other Editions
- The Price is Wrong
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