[What's the future] of business?
changing the way businesses create experiences
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Word Count
54,500 words, Guess
Page Count
218 pages
Identifiers
- Open LibraryOL27149045M
- ISBN-139781118456538
- ISBN-10111845653X
- OCLC Control Number818327303
- OCLC Control Numberwhatsfutureofbus0000soli
and 1 more
- Library of Congress Control Number2012042066
Classifications
- DDC658.4/06
- LCCHF5415.5 .S6218 2013
Description
"What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences."--Publisher description.
Subjects
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