Marketingstrategien in High-Tech-Märkten
Typologisierung, Ausgestaltungsformen und Einflussfaktoren auf der Grundlage strategischer Gruppen
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Author
Publication
1995 - Lang AG International Academic Publishers, Peter, Frankfurt am Main, Germany
Language
German
Subjects
Series Statement
- Schriften zu Marketing und Management,
- Bd. 25
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