Topic
High technology -- Marketing
20 books
Crossing the Chasm
Geoffrey A. Moore
Successful marketing strategy for high-tech firms
Eric Viardot.
Relationship marketing: successful strategies for the age of the customer
Regis McKenna.
The Chasm Companion
Paul Wiefels
TechnoBrands: how to create & use "brand identity" to market, advertise & sell technology products
Chuck Pettis.
Marketing high technology: an insider's view
William H. Davidow.
Technological consumer products in everyday life: ownership, meaning and satisfaction
David Glen Mick and Susan Fournier
Marketingstrategien in High-Tech-Märkten: Typologisierung, Ausgestaltungsformen und Einflussfaktoren auf der Grundlage strategischer Gruppen
Nicolaus Müller.
Building high-tech product companies: the maelstrom effect
James E. Bowen.
The nature of organizational search in high-technology markets
Allen M. Weiss and Jan B. Heide
Showing 10 of 20 books