TechnoBrands
how to create & use "brand identity" to market, advertise & sell technology products
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Word Count
55,500 words, Guess
Page Count
222 pages
Identifiers
- Open LibraryOL1105882M
- ISBN-100814402437
- OCLC Control Number31011989
- OCLC Control Numbertechnobrandshowt00pett
- Library of Congress Control Number94031044
and 2 more
- LibraryThing4150187
- Goodreads1054841
Classifications
- DDC620/.006/8
- LCCHC79.H53 P48 1995
Description
In TechnoBrands, Chuck Pettis introduces "TechnoBranding," a highly successful, systematic process his advertising agency has created for building brands for technology-based products and companies. He explains exactly what a brand is and how to use it. You'll learn how branding your product can dramatically increase its perceived value. You'll understand why appeal to the buyer's emotion is critical - even if you're selling hard drives or semiconductors. You'll know where you can apply the same principles used in consumer branding, and where technology branding is different. And you'll get ideas for how to apply branding even if you're on a small budget.
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- TechnoBrands
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