Using factor, cluster and discriminant analysis to identify psychographic segments
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Author
Publication
1993 - Manchester School of Management, UMIST, Manchester, United Kingdom
Language
English
Word Count
10,000 words, Guess
Page Count
40 pages
Identifiers
- ISBN-101871782740
- ISBN-139781871782745
- Goodreads4977838
- OCLC Control Number30575452
- Open LibraryOL17374416M
Subjects
Series Statement
- Marketing working paper series -- no.9308
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