Managing your customers as investments
the strategic value of customers in the long run
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Author
Contributions
- Lehmann, Donald R. - Contributor
Publication
2005 - Pearson Education, Upper Saddle River, NJ, New York (State)
Language
English
Word Count
56,000 words, Guess
Page Count
224 pages
Identifiers
- Open LibraryOL3310407M
- ISBN-100131428950
- OCLC Control Number57703632
- OCLC Control Number56840539
- Library of Congress Control Number2004060062
and 2 more
- Goodreads278356
- LibraryThing567678
Classifications
- DDC658.8/343
- LCCHC79.C6 G86 2005
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