The Web site as marketing communication medium
a tentative model and areas of research
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Author
Contributions
- Pitt, Leyland F. - Contributor
- Watson, Richard. - Contributor
- Henley Management College. - Contributor
Publication
1995 - Henley Management College, Henley-On-Thames, United Kingdom
Language
English
Word Count
7,500 words, Guess
Page Count
30 pages
Identifiers
- ISBN-101897866690
- ISBN-139781897866696
- Open LibraryOL16726989M
Subjects
Series Statement
- Henley Working Paper -- HWP 9521
Other Editions
- The Web site as marketing communication medium: a tentative model and areas of research
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