Pierre Berthon

Identifiers

Open LibraryOL2627343A

Top Subjects

Business / Economics / Finance (2)
Internet marketing (1)
World Wide Web (Information retrieval system) (1)
Product management (1)
Brand name products (1)
Computer Communications & Networking (1)
Business/Economics (1)

Books by Pierre Berthon

Total count: 8

As the web is spunresearch perspectives on marketing communication and consumer behaviour on the world wide web

Henley Management College1995-01-01
Surfers get hookedconversion efficiency on the world wide web

Henley Management College1995-01-01
The Web site as marketing communication mediuma tentative model and areas of research

Henley Management College1995-01-01
Replication, extension and generationa framework of potential research space

Henley Management College1996-01-01
Brands, brand managers, and the management of brandswhere to next?

MSI1997-01-01
Electronic CommerceThe Strategic Perspective

Harcourt2000-01-01
Electronic CommerceThe Strategic PerspectiveRev Ed edition

Harcourt2000-01-01
The Business Marketing CourseManaging in Complex Networks

Wiley2001-11-12