Contributions

  • Marketing Science Institute - Contributor
  • Hulbert, James M. - Contributor
  • Pitt, Leyland F. - Contributor

Publication

1997 - MSI, Cambridge, Mass, Massachusetts

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Identifiers

Subjects

Series Statement

  • Report -- no. 97-122

Other Editions

  • Brands, brand managers, and the management of brands: where to next?MSI1997-01-01

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