Brands, brand managers, and the management of brands
where to next?
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Author
Contributions
- Marketing Science Institute - Contributor
- Hulbert, James M. - Contributor
- Pitt, Leyland F. - Contributor
Publication
1997 - MSI, Cambridge, Mass, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number38302551
- Open LibraryOL52368324M
Subjects
Series Statement
- Report -- no. 97-122
Other Editions
- Brands, brand managers, and the management of brands: where to next?
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