Publication

2016 - IGI Global

Language

English

Word Count

123,000 words, Guess

Page Count

492 pages

Identifiers

Classifications

  • DDC658.8/2
  • LCCHD9980.5 .H357

Subjects

Other Editions

  • Handbook of Research on Promotional Strategies and Consumer Influence in the Service SectorIGI Global2016

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