Industrial buying behavior
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Author
Contributions
- Zaltman, Gerald, author - Contributor
- Johnston, Wesley J., author - Contributor
Publication
1977 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
29,750 words, Guess
Page Count
119 pages
Identifiers
- Open LibraryOL45063321M
- OCLC Control Number3806870
Classifications
- LCCHD39.5 .B66 1977
Subjects
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