Thomas V. Bonoma

Identifiers

Open LibraryOL951070A

Top Subjects

Marketing (6)
Management (3)
Market segmentation (3)
Psychology, Industrial (2)
Industrial marketing (2)
Mathematical models (2)
Escalation (Military science) (1)

Books by Thomas V. Bonoma

Total count: 20

Conflictescalation and deescalation

Sage Publications1975-01-01
Industrial buying behavior

Marketing Science Institute1977-01-01
Executive survival manuala program for managerial effectiveness

CBI Pub. Co.1978-01-01
"Service" marketing

Division of Research, Graduate School of Business Administration, Harvard University1980-01-01
Industrial marketing chapter, Dartnell Marketing managers handbook

Division of Research, Graduate School of Business Administration, Harvard University1981-01-01
Psychology for management

Kent Pub. Co.1981-01-01
Industrial market segmentationa nested approach

Marketing Science Institute1983-01-01
Segmenting the industrial market

Lexington Books1983-01-01
A case study in case research

Division of Research, Graduate School of Business Administration, Harvard University1983-01-01
Industrial Market SegmentationA Nested Approach (Monoghraph, Report No 83-100)

Marketing Science Inst1983-06-01
Applying market segmentation schemeschoices, costs, and control

Division of Research, Graduate School of Business Administration, Harvard University1984-01-01
Managing marketingtext, cases, and readings

Free Press1984-01-01
A model of marketing implementation

Division of Research, Graduate School of Business Administration, Harvard University1984-01-01
The marketing edgemaking strategies work

Free Press1985-01-01
Toward a model of marketing implementation

Division of Research, Harvard Business School1986-01-01
Marketing performance assessment

Harvard Business School Press1988-01-01
Learning by the case method in marketing

Harvard Business School Pub.1989-01-01
Marketing ManagementText and Cases

Mosby-Year Book1989-12-01
Marketing managementtext and cases

Irwin1990-01-01
Psychology for Management

PWS Pub. Co.1999-01-01