Managing marketing
text, cases, and readings
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Word Count
130,500 words, Guess
Page Count
522 pages
Identifiers
- Open LibraryOL3187464M
- ISBN-100029037204
- OCLC Control Number10606372
- OCLC Control Numbermanagingmarketin0000bono
- Library of Congress Control Number83048681
and 1 more
- Goodreads4882626
Classifications
- DDC658.8
- LCCHF5415.13 .B597 1984
Subjects
Genres
- Case studies.
Other Editions
- Managing marketing: text, cases, and readings
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