Marketing Nutrition
Soy, Functional Foods, Biotechnology, and Obesity (The Food Series)
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Word Count
56,000 words, Guess
Page Count
224 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL9317717M
- ISBN-139780252029424
- ISBN-100252029429
- OCLC Control Number54366168
- OCLC Control Numbermarketingnutriti0000wans
and 3 more
- Library of Congress Control Number2004002526
- Goodreads1083433
- LibraryThing3284624
Classifications
- LCCRM214.3.W36 2004
Description
"Brian Wansink's Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition." "Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The same tools and insights that have helped make less nutritious products popular also offer the best opportunity to reintroduce a nutritious lifestyle. The key problem with marketing nutrition remains, after all, marketing."--BOOK JACKET.
First Sentence
Marketing is not simply a clever "Got Milk" advertising campaign, a fifty-cent coupon on a soy burger, or a convenient combination pack of precut vegetables.
Subjects
Topics
Other Editions
- Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity (The Food Series)
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