Contributions

  • Larsen, Gretchen, 1974- author - Contributor
  • Kubacki, Krzysztof, author - Contributor

Publication

2013 - Goodfellow Publishere Limited, England

Language

English

Word Count

58,000 words, Guess

Page Count

232 pages

Identifiers

Classifications

  • DDC780.6/88
  • LCCML3790 .O74 2013

Description

A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.

Subjects

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