Brand equity
a perspective on its meaning and measurement
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Author
Contributions
- Shocker, Allan D. - Contributor
- Marketing Science Institute - Contributor
Publication
1991 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number24916881
- Open LibraryOL52687367M
Subjects
Topics
Series Statement
- Report (Marketing Science Institute) -- no. 91-124
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