Rajendra K. Srivastava
Identifiers
- Open LibraryOL1597857A
Top Subjects
- Marketing (2)
- Case studies (1)
- Public housing (1)
- Social aspects (1)
- Kansas City (1)
- Kansas (1)
- Consumers (1)
Books by Rajendra K. Srivastava
Total count: 7
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St. Margaret's Park public housing projectan enviornmental and behavioral profile : a field studyEnvironmental Research Foundation1969-01-01
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Market structure analysishierarchical clustering of products based on substitution-in-useDistributed by Bureau of Business Research, University of Texas at Austin1981-01-01
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Analytic approaches to product and marketing planningthe second conferenceMarketing Science Institute1982-01-01
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Analytic Approaches to Product and Marketing PlanningThe Second Conference (Proceedings of Msi/Vanderbilt University Conference, Report No 82-109)Photocopy editionMarketing Science Inst1982-06-01
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Brand equitya perspective on its meaning and measurementMarketing Science Institute1991-01-01
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Market-based assets and shareholder valuea framework for analysisMarketing Science Institute1997-01-01
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Future of BrandingSAGE Publications India Pvt, Ltd.2015-01-01