Analytic approaches to product and marketing planning
proceedings of workshop
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Author
Contributions
- Shocker, Allan D. - Contributor
- American Marketing Association. - Contributor
- Marketing Science Institute. - Contributor
- University of Pittsburgh. Graduate School of Business. - Contributor
- Workshop on Analytic Approaches to Product and Market Planning (1977 : University of Pittsburgh) - Contributor
Publication
1979 - MSI, Cambridge, Mass. (14 Story St., Cambridge 02138), Massachusetts
Language
English
Word Count
123,000 words, Guess
Page Count
492 pages
Identifiers
- Library of Congress Control Number81156177
- OCLC Control Number7875228
- OCLC Control Number5277666
- Open LibraryOL3840814M
Classifications
- DDC658.8/02
- LCCHF5415.13 .A49
Subjects
Genres
- Congresses
Series Statement
- Report / Marketing Science Institute ;
- no. 79-104
Other Editions
- Analytic approaches to product and marketing planning: proceedings of workshop
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