Allan D. Shocker
Identifiers
- Open LibraryOL679078A
Top Subjects
- Marketing (3)
- New products (2)
- Marketing research (1)
- Consumers' preferences (1)
- Product management (1)
- Management (1)
- Business/Economics (1)
Books by Allan D. Shocker
Total count: 6
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Multi-attribute approaches for product concept evaluation and generationa critical reviewRev. [ed.]Graduate School of Business, Stanford University1977-01-01
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Analytic approaches to product and marketing planningthe second conferenceMarketing Science Institute1982-01-01
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Analytic Approaches to Product and Marketing PlanningThe Second Conference (Proceedings of Msi/Vanderbilt University Conference, Report No 82-109)Photocopy editionMarketing Science Inst1982-06-01
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Pretest market modelsa critical evaluationMarketing Science Institute1986-01-01
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Determining the competitive structure of product-marketspractices, issues and suggestionsMarketing Science Institute1990-01-01
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Legends in Marketing : George S. Day7 Volume SetSAGE Publications India Pvt, Ltd.2016-01-01