Measuring advertising effectiveness

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Author

William D. Wells

Contributions

Wells, William D. - Contributor

Publication

1997 - L. Erlbaum Associates, Mahwah, N.J, New Jersey

Language

English

Word Count

102,000 words, Guess

Page Count

408 pages

Identifiers

Internet Archivemeasuringadverti0000unse
ISBN-100805819010
ISBN-139780805819014
LibraryThing6369271
Goodreads3501748

and 4 more

Library of Congress Control Number96008021
OCLC Control Number872114865
Better World Books9780805819014
Open LibraryOL971249M

Classifications

DDC659.1
LCCHF5815.U5 M38 1997
LCCHF5815.U5M38 1997

and 1 more

LCCHF5815.U5 M38 1997eb

Subjects

Topics

Congrès Reclame Research Recherche Publicité Advertising Effectiviteit

Other Editions

Measuring advertising effectivenessL. Erlbaum Associates1997-01-01

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