Publication

1980 - Marketing Science Institute, Cambridge, Mass. (14 Story St., Cambridge 02138), Massachusetts

Language

English

Word Count

7,250 words, Guess

Page Count

29 pages

Identifiers

Classifications

  • LCCMLCM 81/1750

Subjects

Topics

MarketingInterviewsManagementNeoliberalismGlobalizationSocial movementsSales management

Series Statement

  • Project description / Marketing Science Institute, Research Program

Other Editions

  • National account managementMarketing Science Institute1980-01-01

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