Benson P. Shapiro

Identifiers

Open LibraryOL1240568A

Top Subjects

Sales management (5)
Marketing (5)
Management (4)
Business/Economics (2)
Value (1)
Consumers' preferences (1)
Price (1)

Books by Benson P. Shapiro

Total count: 15

Price as a communicator of qualityan experiment

Graduate School of Business Administration, George F. Baker Foundation, Harvard University1970-01-01
Industrial product policyviewpoints and issues

Marketing Science Institute1976-01-01
Instructor's manual to accompanySales program management, formulation and implementation

McGraw-Hill1977-01-01
Sales program managementformulation and implementation

McGraw-Hill1977-01-01
National account management

Marketing Science Institute1980-01-01
Managing sales task clarity

Division of Research, Graduate School of Business Administration, Harvard University1982-01-01
Organizing the national account force

Division of Research, Graduate School of Business Administration, Harvard University1983-01-01
Support systemspromises made, promises kept

Division of Research, Graduate School of Business Administration, Harvard University1983-01-01
Industrial Market SegmentationA Nested Approach (Monoghraph, Report No 83-100)

Marketing Science Inst1983-06-01
Hints for case teaching

HBS Case Services, Harvard Business School1984-01-01
Segmenting the Industrial Market

Free Press1984-01-01
Marketing management readings

Richard D. Irwin1985-01-01
Marketing management

Richard D. Irwin1985-01-01
Business Marketing StrategyCases, Concepts and Applications (Hardcover)

Richard D Irwin1994-12-31
Sprint selling & turbo-charged market developmentVersion 2.1.

Harvard Business School2002-01-01