Benson P. Shapiro
Identifiers
- Open LibraryOL1240568A
Top Subjects
- Sales management (5)
- Marketing (5)
- Management (4)
- Business/Economics (2)
- Value (1)
- Consumers' preferences (1)
- Price (1)
Books by Benson P. Shapiro
Total count: 15
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Price as a communicator of qualityan experimentGraduate School of Business Administration, George F. Baker Foundation, Harvard University1970-01-01
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Industrial product policyviewpoints and issuesMarketing Science Institute1976-01-01
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Instructor's manual to accompanySales program management, formulation and implementationMcGraw-Hill1977-01-01
Sales program managementformulation and implementationMcGraw-Hill1977-01-01-
National account managementMarketing Science Institute1980-01-01
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Managing sales task clarityDivision of Research, Graduate School of Business Administration, Harvard University1982-01-01
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Organizing the national account forceDivision of Research, Graduate School of Business Administration, Harvard University1983-01-01
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Support systemspromises made, promises keptDivision of Research, Graduate School of Business Administration, Harvard University1983-01-01
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Industrial Market SegmentationA Nested Approach (Monoghraph, Report No 83-100)Marketing Science Inst1983-06-01
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Hints for case teachingHBS Case Services, Harvard Business School1984-01-01
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Segmenting the Industrial MarketFree Press1984-01-01
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Marketing management readingsRichard D. Irwin1985-01-01
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Marketing managementRichard D. Irwin1985-01-01
Business Marketing StrategyCases, Concepts and Applications (Hardcover)Richard D Irwin1994-12-31-
Sprint selling & turbo-charged market developmentVersion 2.1.Harvard Business School2002-01-01