The art of innovation

Description

The story of the origin and design process of IDEO, a design company in San Jose, CA. Shares examples of innovation from both IDEO and such companies as REI, Pike Place Market, and Nike.

Description

"There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley-based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.". "In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences."--BOOK JACKET.

Subjects

Genres

• Case studies.

Other Editions

• The art of innovation: lessons in creativity from IDEO, America's leading design firmDoubleday2001-01-01
• The Art Of InnovationBrilliance Audio2001-01-01
• The Art Of InnovationHardcoverBrilliance Audio2001-01-01
• The Art of InnovationCurrency2001-01-16
• The Art of InnovationPaperbackProfile Business2002-03-04