Essentials of Marketing
3Rev Ed edition
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Author
Publication
1998-11-01 - McGraw-Hill Publishing Co.
Word Count
114,000 words, Guess
Page Count
456 pages
Physical Format
Paperback
Identifiers
- Internet Archiveessentialsofmark0000lanc_g1h6
- ISBN-139780077094379
- ISBN-100077094379
- Goodreads6035736
- Open LibraryOL9404180M
Classifications
- LCCHF5415 .L2625 1999
Description
Essentials of Marketing has been updated in line with changes in the marketing environment, taking into account the influence of the EU and new concepts of consumer behaviour.
Subjects
Places
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