Publication

1998-11-01 - McGraw-Hill Publishing Co.

Word Count

114,000 words, Guess

Page Count

456 pages

Physical Format

Paperback

Identifiers

Classifications

  • LCCHF5415 .L2625 1999

Description

Essentials of Marketing has been updated in line with changes in the marketing environment, taking into account the influence of the EU and new concepts of consumer behaviour.

Subjects

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