Lester Massingham

Identifiers

Open LibraryOL2641367A

Top Subjects

Sales & marketing (5)
Business / Economics / Finance (2)
Marketing - General (2)
Reference (1)
Business strategy (1)
Business/Economics (1)
Management & management techniques (1)

Books by Lester Massingham

Total count: 9

Mini Cases in Marketing (The Marketing Series)

Butterworth-Heinemann1990-12-01
Mini Cases in Marketing (Marketing Series: Student)New Ed edition

Butterworth-Heinemann Ltd1991-03-01
Marketing Case Studies (Marketing Series: Student)2Rev Ed edition

Butterworth-Heinemann Ltd1995-08-30
Strategic Marketing, Planning and Evaluation (Marketing in Action Series)

Kogan Page1996-12-01
Essentials of Marketing3Rev Ed edition

McGraw-Hill Publishing Co.1998-11-01
Marketing Management3Rev Ed edition

McGraw-Hill Education2001-03-01
Essentials of Marketing

McGraw-Hill Publishing Co.2007-07-04
Essentials of Marketing Management

Routledge2010-01-01
Transforming LeadersThinking Designing Planning Changing

Smallman, Clive2021-01-01