Strategic Marketing, Planning and Evaluation (Marketing in Action Series)
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Word Count
40,000 words, Guess
Page Count
160 pages
Physical Format
Paperback
Identifiers
- Internet Archivestrategicmarketi0000lanc
- ISBN-100749417846
- ISBN-139780749417840
- Goodreads4752327
- LibraryThing4788843
and 2 more
- Better World Books9780749417840
- Open LibraryOL10768026M
Classifications
- LCCHF5415.13 .L35
Description
This book concentrates on marketing planning in the medium term (one year ahead) and in the long term (typically between two and twenty years) and refers to tactical issues as part of the strategic planning process.
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