Essentials of Marketing
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Contributions
- Ruth Ashford (Editor) - Contributor
Publication
2007-07-04 - McGraw-Hill Publishing Co.
Language
English
Word Count
144,000 words, Guess
Page Count
576 pages
Identifiers
- Internet Archiveessentialsofmark0000lanc
- ISBN-100077098609
- ISBN-139780077098605
- Better World Books9780077098605
- Open LibraryOL7308892M
Description
Essentials of Marketing has been updated in line with changes in the marketing environment, taking into account the influence of the EU and new concepts of consumer behaviour.
Subjects
Topics
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