Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
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Author
Publication
2013-09-20 - Palgrave Macmillan
Word Count
64,750 words, Guess
Page Count
259 pages
Identifiers
- Internet Archivemanagingsocialme0000raja
- Internet Archivemanagingsocialme0000raja_q7h4
- ISBN-10113728191X
- ISBN-139781137281913
- Library of Congress Control Number2013029249
and 3 more
- OCLC Control Number842208463
- Better World Books9781137281913
- Open LibraryOL26880238M
Classifications
- LCCHD28-70HF5410-5417.5
- LCCHF5415.1265 .R35 2013
- LCCHF5415.1265 .R35 2013eb
Subjects
Topics
GeneralResearchMarketingManagementSocial mediaInternationalSocial aspectsMarket researchConsumer behaviorInternet marketingManagement ScienceBUSINESS & ECONOMICSCorporate governanceIndustrial ManagementOnline social networksOrganizational BehaviorBusiness and ManagementBUSINESS & ECONOMICS / ManagementBUSINESS & ECONOMICS / Consumer BehaviorBUSINESS & ECONOMICS / Marketing / ResearchBUSINESS & ECONOMICS / International / General
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