George E. Belch

Introduction to advertising and promotion management

We couldn't estimate the reading time for this book.

Author

George E. Belch

Contributions

Belch, Michael A. - Contributor

Publication

1990 - R.D.Irwin,U.S., Homewood, Ill, United Kingdom

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Identifiers

Internet Archiveintroductiontoad0000belc
ISBN-100256079722
ISBN-139780256079722
Library of Congress Control Number89027275
OCLC Control Number402737638

and 1 more

Open LibraryOL22298632M

Classifications

LCCHF5823 .B387 1990
DDC659.1

Subjects

Topics

Ventes Publicité Promotion Advertising Sales promotion Communication in marketing Communication en marketing

Other Editions

Introduction to advertising and promotion managementR.D.Irwin,U.S.1990-01-01

Similar Books

Advertising and promotion: an integrated marketing communications perspective

George E. Belch & Michael A. Belch

Strategic Integrated Marketing Communications cover

Strategic Integrated Marketing Communications

Larry Percy

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!