After sixty
marketing to baby boomers reaching their big transition years
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Author
Publication
2006 - Paramount Market Pub., Ithaca, NY, New York (State)
Language
English
Word Count
48,500 words, Guess
Page Count
194 pages
Identifiers
- ISBN-10097866020X
- ISBN-139780978660208
- Library of Congress Control Number2011410020
- OCLC Control Number76275797
- Open LibraryOL24845619M
Classifications
- DDC659.1
- LCCHF5415.13 .A344 2006
Description
Experts who have been studying Baby Boomers for decades provide their insights on the how Boomers may respond to marketing, the workplace, financial and economic issues, use of leisure time, health, food service, and grandparenting.
Subjects
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