Why It Sells
Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
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Author
Publication
2007-10-28 - Rowman & Littlefield Publishers, Inc.
Language
English
Word Count
72,000 words, Guess
Page Count
288 pages
Physical Format
Hardcover
Identifiers
- ISBN-100742555445
- ISBN-139780742555440
- LibraryThing4390220
- Better World Books9780742555440
- Better World BooksW8-BIO-804
and 1 more
- Open LibraryOL10721740M
Classifications
- LCCHF5823.D255 2007
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