William O. Bearden, Richard G. Netemeyer

Handbook of Marketing Scales

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Author

Publication

1999 - SAGE Publications, Incorporated

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Identifiers

ISBN-139781322419497
ISBN-101322419493
Better World Books9781322419497
Open LibraryOL39925578M

Classifications

DDC658.8

Subjects

Topics

Research Consumer behavior Marketing research

Other Editions

Handbook of Marketing ScalesSAGE Publications, Incorporated1999-01-01

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