Publication

2010 - Taylor & Francis, New York, NY, New York (State)

Language

English

Word Count

75,250 words, Guess

Page Count

301 pages

Identifiers

  • Internet Archiveagingconsumerper0000unse
  • ISBN-139781848728103
  • ISBN-139781848728110
  • ISBN-101848728107
  • ISBN-101848728115
and 6 more

Classifications

  • DDC658.8/340846
  • LCCHF5415.332.O43 A385 2010
  • LCCHF5415.332.O43A385
and 1 more
  • LCCHF5415.332.O43 A385 2010eb

Description

At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research behind how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis. --Book Jacket.

Subjects

Other Editions

  • The aging consumer: perspectives from psychology and economicsTaylor & Francis2010-01-01

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