Marketing challenges
cases & exercises
3rd ed.
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Contributions
- Lovelock, Christopher H. - Contributor
- Weinberg, Charles B. - Contributor
Publication
1993 - McGraw-Hill, New York, New York (State)
Language
English
Word Count
157,000 words, Guess
Page Count
628 pages
Identifiers
- Internet Archivemarketingchallen0000unse
- ISBN-100079115772
- ISBN-139780079115775
- Library of Congress Control Number92038991
- Open LibraryOL1734167M
Classifications
- DDC658.8
- LCCHF5415 .M29747 1993
Subjects
Series Statement
- McGraw-Hill series in marketing
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