Conceptualization and measurement of consumer satisfaction and dissatisfaction
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Author
Contributions
- Marketing Science Institute. - Contributor
- National Science Foundation (U.S.) - Contributor
Publication
1977 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
122,500 words, Guess
Page Count
490 pages
Identifiers
- OCLC Control Number3198550
- Open LibraryOL16249377M
Classifications
- LCCHF5415.5 .C66 1977
Subjects
Topics
ResearchConsumersCongressesConsumer protectionConsumentenonderzoekConsumer protection -- CongressesConsumers -- Research -- Congresses
Series Statement
- Marketing Science Institute, report ; no. 77-103
Other Editions
- Conceptualization and measurement of consumer satisfaction and dissatisfaction
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