Author

Contributions

  • Marketing Science Institute. - Contributor
  • National Science Foundation (U.S.) - Contributor

Publication

1977 - Marketing Science Institute, Cambridge, Mass, Massachusetts

Language

English

Word Count

122,500 words, Guess

Page Count

490 pages

Identifiers

Classifications

  • LCCHF5415.5 .C66 1977

Subjects

Series Statement

  • Marketing Science Institute, report ; no. 77-103

Other Editions

  • Conceptualization and measurement of consumer satisfaction and dissatisfactionMarketing Science Institute1977-01-01

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