Contributions

  • Hair, Joseph F. - Contributor
  • McDaniel, Carl D. - Contributor

Publication

2011 - South-Western Cengage Learning, Mason, OH, Ohio

Language

English

Word Count

89,500 words, Guess

Page Count

358 pages

Identifiers

Classifications

  • LCCHF5410 .L36 2011

Alternate Titles

  • MKTG
  • Marketing
  • Marketing 4

Subjects

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