
Charles W. Lamb
Also known as
Charles W. Lamb Jr.Prof. Charles W. LambLamb, Charles W., Jr.
Charles W. Lamb Jr. is a professor of Marketing at the M. J. Neely School of Business at Texas Christian University. He has authored or co-authored more than a dozen books and over 150 articles about marketing.
Born 1944-01-01
Links
Identifiers
- Internet Archivemktg0000unse
- Open LibraryOL39285A
- Open LibraryOL10056456A
- Open LibraryOL10250859A
- Amazon1337912271
- Open LibraryOL10337577A
Top Subjects
- Marketing (17)
- Management (10)
- Marketing - General (8)
- Business & Economics (6)
- Business / Economics / Finance (5)
- Business & Economics / Marketing / General (4)
- Textbooks (4)
Books by Charles W. Lamb
Total count: 41
Cradle Songs1905-01-01-
The Freshwater Fish Marketing Corporation of CanadaKent State University, Graduate School of Business Administration, Center for Business and Economic Research, Institute for 21st Century Business1974-01-01
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Marketing casesInstructor's manualHoughton Mifflin1983-01-01
Marketing cases. Instructor's manual3rd, pbk.Houghton Mifflin1987-01-01
Principles of marketingCollege Division, South-Western Pub. Co.1992-01-01-
Great ideas for teaching marketing2nd ed editionCollege Division, South-Western Pub. Co1994-01-01
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Marketing3rd ed.South-Western Publishing1996-01-01
Essentials of MarketingStudy GuideSouthwestern Pub Co1998-07-01-
Marketing Plan Project- MarketingThomson South-Western1998-12-01
Essentials of Marketing With Infotrac2 editionSouth-Western Pub2000-05-01
Strategic Marketing Management Cases w/Excel Spreadsheets7 editionMcGraw-Hill/Irwin2001-09-20-
Marketing With Infotrac6th Pkg editionSouth-Western Pub2002-04-01
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Essentials of marketing3rd ed.South-Western, Thomson Learning2003-01-01
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Essentials of Marketing w/Student CD-ROM3rd Bk&Cdr editionSouth-Western Pub2003-01-15
Marketing (Grademaker Study Guides)4th Ed editionSouth-Western Educational Publishing2003-09-01-
Interactive Text, Marketing With Access Certificate and Infotrac College Edition7th editionSouth-Western Pub2004-01-01
Marketing, 8e (FREEDOM Black/White reprint) + ThomsonNOW8 editionSouth-Western College Pub2005-02-24
Marketing8th ed., instructor's ed.Thomson/South-Western2006-01-01
MKTG (2007-2008 Edition)1 editionSouth-Western College Pub2007-02-16
Marketing9th ed.Thomson/South-Western2008-01-01
Marketing4th Canadian ed.Nelson Education2008-01-01
MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)2 editionSouth-Western College Pub2008-02-15
MKTGCanadian ed.Nelson Education2009-01-01
MKTG4instructor edition2010-2011 ed.South-Western Cengage Learning2011-01-01
Marketing11. Aufl.South-Western Cengage Learning2011-01-01-
Essentials of marketing7th ed.South-Western Cengage Learning2012-01-01
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Essentials of marketing7th ed.South-Western Cengage Learning2012-01-01
MKTG2nd Canadian ed.Nelson Education2012-01-01-
Marketing12th ed.South-Western/Cengage Learning2013-01-01
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MKTG 8 (with CourseMate Printed Access Card)Cengage Learning2014-01-01
MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)Cengage Learning2015-01-22
MKTG 9Cengage Learning2015-01-30
Proceedings of the 1983 Academy of Marketing Science Annual ConferenceSpringer2015-06-27
MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)South-Western College Pub2016-02-03-
Acp MBA 535 Delta StateCengage South-Western2017-01-01
MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)South-Western College Pub2017-02-07-
BundleMindTap, 1 Term Printed Access Card for Babin's Essentials of Marketing Research, 7th + Music2Go, 1 Term Printed Access Card for Lamb/Hair/McDaniel's MKTG 4Cengage Learning2018-01-01
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BundleMarketing, Loose-Leaf Version, 20th + MindTap for Pride/Ferrell's Marketing, 1 Term Printed Access Card + Music2Go for Lamb/Hair/McDaniel's MKTG 4, 1 Term Printed Access CardCengage Learning2019-01-01
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MKTG (with MindTap, 1 Term Printed Access Card)Cengage South-Western2020-01-01
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BundleMKTG, 13th + MindTap for Lamb/Hair/Mcdaniel's MKTG, 1 Term Printed Access Card + Music2Go for Lamb/Hair/McDaniel's MKTG 4, 1 Term Printed Access CardCengage Learning2020-01-01
The Subject is Marketing2nd Canadian editionNelson Thomson Learning