Contributions

  • Learning Channel (Firm) - Contributor
  • Films for the Humanities (Firm) - Contributor
  • British Broadcasting Corporation - Contributor

Publication

2004 - Films for the Humanities and Sciences, Princeton, NJ, New Jersey

Language

English

Word Count

12,750 words, Guess

Page Count

51 pages

Physical Format

Video Recording

Identifiers

Description

Focuses on a variety of topics, including the biochemistry of shopping, the intersection of branding and lifestyle, consumerism as a way of life, and compulsive shopping disorder.

Subjects

Series Statement

  • Buy-ology: the science of buying and selling
  • MGT 680 (NU course)
  • MKT 402a (NU course)
  • MKT 420 (NU course)
  • MKT 443 (NU course)
  • MKT 602 (NU course)

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!