Planung und Implementierung standardisierter vs. differenzierter Sortimentsstrategien in Filialbetrieben des Einzelhandels
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Author
Publication
1996 - Lang AG International Academic Publishers, Peter, Frankfurt am Main, Germany
Language
German
Alternate Titles
- Planung und Implementierung von Sortimentsstrategien
Subjects
Topics
Series Statement
- Schriften zu Marketing und Management,
- Bd. 31
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