Topic
Product lines
21 books
Product variety management: research advances
edited by Teck-Hua Ho and Christopher S. Tang.
The innovation imperative: strategies for managing product models and families
Susan Walsh Sanderson, Mustafa Uzumeri.
A crossfunctional approach to evaluating multiple line extensions for assembled products
Kamalini Ramdas, Mohanbir S. Sawhney
Managing health care costs, quality, and technology: product line strategies for nursing
Mychelle M. Mowry, Ralph A. Korpman.
Planung und Implementierung standardisierter vs. differenzierter Sortimentsstrategien in Filialbetrieben des Einzelhandels
Peter Lensker.
Product development: the way of the future.
A model-based approach for planning and developing a family of technology-based products
V. Krishnan, Rahul Singh, Devanath Tirupati
Product line strategies: a new marketing decision game
Alf-Erik Lerviks.
Mining your product line: creating new products with bundling
by Ward A. Hanson, Gary D. Eppen, and R. Kipp Martin.
Product line rivalry
James Brander, Jonathan Eaton.
Showing 10 of 21 books