Author

Contributions

  • Singh, Rahul - Contributor
  • Tirupati, Devanath - Contributor
  • Marketing Science Institute - Contributor

Publication

2000 - Marketing Science Institute, Cambridge, MA, Massachusetts

Language

English

Word Count

39,000 words, Guess

Page Count

156 pages

Identifiers

Subjects

Series Statement

  • Report -- no. 00-105
  • Report (Marketing Science Institute) -- no. 00-105

Other Editions

  • A model-based approach for planning and developing a family of technology-based productsMarketing Science Institute2000

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