Spontaneous inference processes in advertising
the effects of conclusion omission and salience of consequences on attitudes and memory
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Author
Publication
1986 - The Marketing Center Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Mass, Massachusetts
Language
English
Word Count
8,750 words, Guess
Page Count
35 pages
Identifiers
- Internet Archivespontaneousinfer00kard
- OCLC Control Number15726262
- Open LibraryOL17942902M
Alternate Titles
- Effects of conclusion omission and salience of consequences on attitudes and memory.
Subjects
Series Statement
- Working paper / Alfred P. Sloan School of Management -- no. 1832-86
- Working paper (Sloan School of Management) -- 1832-86.
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