Frank R. Kardes

Identifiers

Open LibraryOL404074A

Top Subjects

Consumer behavior (6)
Business/Economics (2)
Marketing (2)
Decision making. (1)
Consumer behavior. (1)
Cognition (1)
Advertising, psychological aspects (1)

Books by Frank R. Kardes

Total count: 13

Spontaneous inference processes in advertisingthe effects of conclusion omission and salience of consequences on attitudes and memory

The Marketing Center Sloan School of Management, Massachusetts Institute of Technology1986-01-01
A nonreactive measure of inferential beliefs

The Marketing Center, Massachusetts Institute of Technology, Sloan School of Management1987-01-01
Advances in Consumer Research (Vol 23. Issn 0098-9258.)

Assn Consumer Research1996-06-01
Advances in Consumer Research

Assn for Consumer Research1996-06-01
Consumer behavior and managerial decision making

Addison-Wesley1999-01-01
Consumer Behaviour and Managerial Decision Making (World Student)

Longman1999-07-01
Applying Social Cognition to Consumer-Focused Strategy

Taylor & Francis Group2006-01-01
Experiencing Consumer Behavior

Pearson Education, Limited2010-01-01
Consumer Behavior, Science and Practice

Pearson Education, Limited2010-01-01
Consumer behavior

South-Western, Cengage Learning2011-01-01
Three Essential Analytical Techniques for the Behavioral Marketing ResearcherMedian Splits, Mean-Centering, and Mediation Analysis

Now Publishers2015-01-01
Handbook of Consumer Psychology

Taylor & Francis Group2018-01-01
Handbook of Research Methods in Consumer Psychology

Taylor & Francis Group2019-01-01