Contributions

  • Haugtvedt (Editor) - Contributor
  • Herr (Editor) - Contributor
  • Kardes (Editor) - Contributor

Publication

2008-02-05 - Routledge

Language

English

Word Count

324,000 words, Guess

Page Count

1,296 pages

Physical Format

Hardcover

Identifiers

and 5 more

Classifications

  • LCCHF5415.32.H363 2007
  • LCCHF5415.32 .H363 2008
  • LCCHF5415.32 .H363 2008eb

Description

This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.

Subjects

Other Editions

  • Handbook of Consumer PsychologyHardcoverRoutledge2008-02-05
Show 6 more editions

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