Paul M. Herr
Identifiers
- Open LibraryOL6126001A
Top Subjects
- Consumer behavior (3)
- Marketing (2)
- Cognition (1)
- Advertising, psychological aspects (1)
- Advertising (1)
- Decision making (1)
- Consumers (1)
Books by Paul M. Herr
Total count: 4
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Using dominance measures to evaluate brand extensionsMarketing Science Institute1993-01-01
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Applying Social Cognition to Consumer-Focused StrategyTaylor & Francis Group2006-01-01
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Handbook of Consumer PsychologyTaylor & Francis Group2018-01-01
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Handbook of Research Methods in Consumer PsychologyTaylor & Francis Group2019-01-01