Using dominance measures to evaluate brand extensions
We couldn't estimate the reading time for this book.
Author
Contributions
- Fazio, Russell H. - Contributor
- Farquhar, Peter H. - Contributor
Publication
1993 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number29630460
- Open LibraryOL52848880M
Subjects
Series Statement
- Report (Marketing Science Institute) -- no. 93-120
Other Editions
- Using dominance measures to evaluate brand extensions
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!