Advertising and Promotion
An Integrated Marketing Communications Perspective
5th edition
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Author
Publication
2000-08-29 - Irwin Professional Pub
Language
English
Word Count
220,000 words, Guess
Page Count
880 pages
Physical Format
Hardcover
Identifiers
- Internet Archiveadvertisingprom000belc
- ISBN-100072314451
- ISBN-139780072314458
- Goodreads4908397
- LibraryThing368930
and 1 more
- Open LibraryOL9257567M
First Sentence
During the early to mid 1990s, the U.S. Army had little trouble attracting enough young men to enlist for military service.
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